The fear that AI replaces creative work misreads where the value sits. Drafting was never the hard part — taste, judgment, and knowing your audience are.
Where I use it: research, first-pass scripts, title variations, ad copy volume, and cleaning up transcripts. Where I don't: the hook, the story, and anything carrying your organization's voice.
A good rule for teams: AI can produce the options, a person has to make the call. Publish nothing you couldn't defend in a room.