Digital marketing & technology is always changing. (Especially in the AI era!)

I grew up as a 90's Christian music kid who knew every lyric to the latest dcTalk album and might have worn a WWJD bracelet for just a little longer than was fashionable. In 2000, CRISTA Ministries launched one of the first-ever Christian rock streaming radio stations, giving me a unique opportunity to intern and kick off what would become a 20+ year journey in digital media. (Remember buffering on RealPlayer and Windows Media Player?)

It didn't take long for me to step behind the camera, creating early video content for the sales team at KCMS. That initiative opened the door for me to become their webmaster and digital marketer while attending the University of Washington. (Go Dawgs!) Upon graduating, my role expanded into full-time webmaster, evening co-host, and promotions assistant, eventually earning me the NRB award for “Best Radio Station Website” in 2005.

While KCMS experienced monumental ratings success in Seattle, the record label world came calling. In 2007, I joined the Tooth & Nail family, working with CCM artists on BEC Recordings. Long before the modern YouTube algorithm dictated content strategy, I was producing some of the first-ever lyric videos for artists like Jeremy Camp, Kutless, KJ-52, and Hawk Nelson.

This era was the Wild West of social media. I mastered the art of organic audience building, frequently growing artist pages by 50k–100k followers through targeted promotions and driving direct CD sales through highly optimized MySpace pages. Today, that deep understanding of video retention and audience psychology fuels my modern YouTube growth strategies, utilizing advanced multi-camera workflows in Final Cut Pro and capturing dynamic content with DJI gear.

Radio always has a way of calling me back. In 2010, my refined digital marketing and social media expertise at Spirit 105.3 caught the eye of the Provident Label Group in Nashville. I stepped into a digital marketing role designed to create high-converting digital content and promotions for radio stations nationwide, driving album sales, streams, and single adds for heavy hitters like Casting Crowns and Third Day.

The radio bug bit once more, leading me to California to join the talented team at the Educational Media Foundation (K-LOVE & Air1). From 2013 to 2018, I spearheaded the growth of key social media channels, digital content, website optimization, and streaming app strategies. It was here that I fused my strong technical curiosity with the craft of storytelling.

I produced, edited, and launched the original podcast Hope Sounds for K-LOVE, which peaked at #2 on the iTunes charts. I also spoke at the Podcast Movement conference and helped launch multiple successful shows, proving my ability to build loyal, engaged digital audiences from scratch.

If your goal is to scale revenue through paid digital advertising, I have the playbook. For three years, I deployed my digital marketing expertise for the international non-profit CURE International. By leveraging advanced paid social media tactics and precise digital ad buying strategies, I doubled CURE's #GivingTuesday results for three consecutive years. I successfully engineered campaigns to acquire, retain, and reactivate donors, significantly increasing the organization's recurring donor base.

Today, operating out of the Franklin and Nashville area, I blend my love for content creation, paid advertising, data analytics, and broadcast media to deliver highly effective digital strategies. My primary goal is to help Christian media organizations, non-profits, and brands achieve their growth targets by implementing multi-channel digital marketing and ad buying plans that perfectly align with Programming, Sales, and Fundraising.

If you love personality tests, you'll be interested to know that my top StrengthsFinder attribute is Ideation, and my Table Group Working Genius is Galvanizing. I bring massive, actionable ideas to the table and get the entire team energized, onboard, and ready to execute.

When I'm not optimizing an ad campaign, you can usually find me firing up the grill for some Texas-style BBQ and Wagyu burgers. If you ever sit down with me to grab an excellent cup of coffee — perhaps an order from Honest Coffee Roasters — make sure to ask me for my top two tips for getting on The Price Is Right! Maybe you, too, can win a new car!