Most organizations treat social media as distribution: make the thing, then post the thing. The teams that win treat it as a product with its own audience, its own feedback loop, and its own reason to exist.
In this conversation we get into how a small team built the social presence behind one of the biggest personal finance brands in the country — the hiring, the volume, the willingness to publish before it felt perfect.
The takeaway for faith-based organizations: your leader's voice is your most underused asset. Clip it, caption it, and put a real content calendar behind it before you spend another dollar on ads.